When the respondents showed up, they were a little anxious about being deprived of the household staple. One man relayed his experience of coming downstairs to the kitchen in the morning before work, pouring out his cereal, slicing bananas on top of it, and then remembering his promise of abstinence. An ethical dilemma arose, the man later admitted to Steel. Would he use milk and simply lie to the rest of focus group? Or would he throw out the cereal?
Got milk? Humans did 5,000 years ago
Got Milk? How the iconic campaign came to be, 25 years ago
Almost no one will dispute that when a baby is born, breast milk is the best nutrition a mother can provide. All mammals nurse their young, and breast milk benefits a newborn infant in ways above and beyond nutrition. In fact, until 1 to 2 years of age, the American Academy of Pediatrics , the World Health Organization , the Institute of Medicine and more promote breast-feeding as optimal. Unfortunately, breast-feeding until that age is often difficult, if not impossible, because mothers have to return to work, and children go off to preschool or day care.
The End of Got Milk?
Jump to navigation. Also From This Campaign 4. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy — is the one thing they can continue to count on.
Jump to navigation. Also From This Campaign 4. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do.